IndustryMasters Industrial Machinery

Manage a traditional industrial holding company, with ageing products and slow growth markets.

Topics Covered
Entrepreneurial Startup, Strategy, New Product Introduction, Operations management, Product Lifecycle, Competitive Advantages, HR Management, Inventory Management, Capacity Planning, Leadership, Team Building, Communication, Group Decision Making.

Your Starting Position
The initial share capital is 100M$ and your available investment budget is 250M$. You are competing against 4 virtual competitors: BaseLine Inc., EcoMax Inc., HiTech Inc. and QualyCare Inc.

Machinery

Excavators

Initial Investment: 139M$
Capacity: 120 / Month
Product Life Cycle: 25 months

Sales Price: 91,000$
Revenue: 10.92M$ / Month
Staff: 319

Farm Tractors

Initial Investment: 178M$
Capacity: 200 / Month
Product Life Cycle: 25 months

Sales Price: 70,200$
Revenue: 14.04M$ / Month
Staff: 410

Forklifts

Initial Investment: 166M$
Capacity: 288 / Month
Product Life Cycle: 25 months

Sales Price: 45,500$
Revenue: 13.10M$ / Month
Staff: 383

Road Tractors

Initial Investment: 239M$
Capacity: 250 / Month
Product Life Cycle: 25 months

Sales Price: 75,400$
Revenue: 18.85M$ / Month
Staff: 551

Strategic Positioning

Customer Service	TQM/Product Quality	R&D/Innovation	HR/Training
Staff Expenses +10.00% Cust.Satisfaction +50.00% Demand +4.00%	Staff Expenses +8.00% Material Cost +8.00% Production +2.00% Demand +7.00%	Staff Expenses +8.00% Material Cost +8.00% Demand +10.00%	Staff Expenses +4.00% Material Cost +4.00% G&A Expenses -25.00% Production +2.00%

Energy-Efficiency
High Efficiency Pumps	Insulation	Process Energy	Lighting Systems

Investment: 20.00M$	Investment: 30.00M$	Investment: 25.00M$	Investment: 25.00M$
Material Cost -3.0%	Material Cost -5.0%	Material Cost -4.0%	Material Cost -4.0%